Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io as a direct and programmatic revenue management partner sharing their philosophy for innovative, open technology, providing scalability as advertising continues to evolve. By implementing Placements.io, the company is better positioned to monetise content across direct and programmatic ad channels.

“Placements.io offers by far the most modern revenue management technology on the market, giving us the platform we need to expand across direct and programmatic efficiently and profitably,” said Leslie Black, senior director of ad ops at Blavity, Inc. “We’re excited to develop more diversified and sophisticated product offerings with a partner as committed to innovation as we are.”

Blavity, Inc. is committed to scaling their media business while incorporating industry best practices and leading-edge technology. Placements.io will be part of that growth by forging a partnership that maximises performance for the brand and serves to build a robust programmatic and direct sales footprint.

“Blavity, Inc. is a premium publisher with technology practices at their core, giving them the best of direct and programmatic appeal for brands,” said Michael Finucane, SVP of sales at Placements.io. “We’re so excited to work with the highly skilled business leads at Blavity, Inc. to support their expansion into new channels and deliver new efficiencies in current channels.”