Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.

More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video level protection combined with Channel Factory’s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.

“We are thrilled to jointly announce the world’s first combined brand safety and performance optimisation solution for YouTube campaigns in the region. This solution will help advertisers in APAC who are seeking to run their youtube campaigns on brand-safe, brand-suitable content to positively target and engage their consumers," said Laura Quigley, SVP APAC at IAS.

As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability & Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.

Channel Science provides clients with the following:

• An end-to-end, continually optimised campaign that delivers real outcomes, like increased click-through rates view-through rates, and reduced costs
• One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
• Increased efficiency by investing in media that performs and minimises ad waste
• Verification and brand safety monitoring from IAS to validate the campaign

“With the increasing need from clients on visibility and the overall safety in the evolving digital landscape. We are thrilled to announce a collaborative partnership with IAS. Combining leading expertise, innovation, and technology in order to support advertisers with joint products from two of the most trusted YTMP partners. Collectively this will only further help in achieving brand safety, brand suitability, and ROI goals where accuracy matters, "said Trent Silins, VP APAC of Channel Factory."