Cavai, the leader in conversational advertising cloud technology, has appointed Ruben Sondaar as sales director, Benelux, following a period of rapid growth.

Ruben will be responsible for business development and sales in the Benelux region. As sales director, he brings international sales and management experience, having worked at DPG, Yieldr and SpotX in digital and programmatic advertising. He is also closely involved with the IAB in the Netherlands.

Ruben successfully built up SpotX's publishing video portfolio and was also responsible for a team of account managers which provided the daily service. Earlier this year, as chairman of the Video Task Force at IAB Netherlands, he also published its video handbook. In his new position at Cavai, Ruben will focus on accelerating the use of the industry-leading platform.

Ruben Sondaar, sales director, Cavai Benelux

He explains: “As far as programmatic advertising is concerned, efficiency has reached an optimum on the purchasing and sales side. That is why eyes are now focused on creation. This is where the difference will be made in the coming years. In addition, the digital expertise of advertisers, agencies and publishers is growing and these companies like to be in control. Cavai’s future-facing creative cloud platform responds to these clear trends in the market.”

In recent weeks Cavai has also opened an office in the Netherlands. The Norwegian company has been expanding rapidly since its inception in 2018, with offices now in Oslo, Stockholm, Helsinki, Copenhagen, Singapore, London and New York. On a mission to help advertisers significantly improve the performance of online display thanks to conversational ads, it currently works for clients such as VISA, Santander, HP and Unilever.

Rogier Lammers, commercial director, Central Europe, at Cavai adds: “Cavai is experiencing rapid growth in all markets in which we operate. Ruben has considerable experience and an enviable network and we can’t wait for him to get started, introducing more clients to conversational advertising as a completely new way to approach potential customers.

“A major advantage of the platform is its user-friendliness. Advertisers and agencies can quickly create conversational ads - in any format and for any device, in-house or with our help. I am convinced that we will quickly grow even further in the Netherlands with our new office and with Ruben’s help.”