Cavai, the leading conversational advertising cloud, today announces that - following the investment of €1.5m (£1.3m) from Norwegian state-owned investment company Investinor earlier in the year - it is expanding its European team with a key hire to lead its product team globally.

Juha Rantala joins as SVP Product and will be responsible for launching a product team across Europe. The company’s planned growth is expected to accelerate fast during 2021. 

The product team will work closely with technology, marketing and commercial teams and will be charged with taking the vision and business objectives and implementing this vision from day to day. As part of this effort, Juha and his team will research trends and ensure that Cavai’s offering complements the rapidly evolving industry landscape. 

Cavai has evolved rapidly from a start-up and is now scaling at pace. The product team will work closely with all other departments to drive growth and expansion in all the right places.

Juha Rantala has been appointed SVP Product at Cavai

Juha is a seasoned digital marketing industry entrepreneur with almost 25 years’ experience. He has been a CEO /CTO at a variety of companies, as well as holding an MSc in Applied Computer Science. Juha has also held a senior product management role at the largest media company in Finland, Sanoma, and was responsible for creating a leading digital sales & marketing software for real estate & construction industry, which was later acquired by Schibsted. 

“I like nothing more than playing an active role in the drive to turbocharge industries as they evolve, and Cavai’s offering is genuinely a world-first advertising platform in its creativity and its ability to communicate on a one-to-one basis, at scale. I can’t wait to get started,” said Juha Rantala, SVP Product, Cavai.

“We are excited by the expansion of both the business and the team this year, which has come in response to the significant increase in demand from advertisers seeking conversational-style ads delivered in a chatbot-like experience on desktop and mobile. Juha brings exceptional expertise and experience to Cavai. We are all set to continue to build on the success that we have already experienced across Europe,” adds Steffen Svartberg, CEO, Cavai.

Cavai’s clients include household names across a range of industries such as Visa, Santander, Johnson & Johnson, HP, Unilever and The Telegraph.