VlogBox, a global OTT channel development, video content distribution, and monetisation platform, has partnered with Sabbatical Entertainment, a media company that produces and distributes audiovisual content and operates in the US and Brazil, to unveil premium kids' content across Connected TV.

Strengthening TV presence and reaching new audiences with CTV apps

Just this year, Sabbatical Entertainment began broadcasting its kids' shows on cable TV channels in the US, and is going to extend their coverage. As a part of kids' content distribution campaigns, Sabbatical Entertainment expects to reach new audiences across the CTV/OTT environment. Hence, the media company is partnering with VlogBox to create custom CTV apps for shows such as Human Nature, Kids' Planet, and The World is Yours that enable young viewers to watch engaging educational programming combined with entertainment, good values, and valuable life lessons.

"Kids' content makes up a significant part of our production, as we focus on creating educational and entertainment programs that reinforce values and manners in children in an easy and fun way. So within our plans to expand our reach and attract new audiences, going for the CTV/OTT environment seems a worthy strategy for us", said Miguel Somoza, CEO at Sabbatical Entertainment. "Therefore, we are glad to partner with VlogBox and leverage their expertise in developing apps for streaming platforms. An additional value they bring into our collaboration is their can-do attitude, audience-first approach, and technological excellence."

Protecting kids' privacy with reliable technology from VlogBox

Serving content to young viewers is a big responsibility, requiring a focus on compliance with privacy policies, COPPA regulations, and relevant advertising categories. As promoters of ethical values, Sabbatical Entertainment has decided to opt for the reliable technology running under VlogBox's hood, which addresses all necessary privacy requirements and accompanies VlogBox's key expertise in promotion and monetization of CTV content.

"We're happy to bring in our expertise into partnership with Sabbatical Entertainment, the company that focuses much on creating premium kids' content with captivating visuals and exciting storytelling. Since streaming platforms have confidently stood heads and shoulders over cable TV this year, we can see that Sabbatical Entertainment is determined to succeed with their strategy. In turn, we're proud to contribute to this success by developing and monetizing CTV apps for Sabbatical Kids shows. We hope this will be a fruitful cooperation for both of us." — Nick Platonenko, CEO at VlogBox.