Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI and machine learning engine, Ara™, empowers brands, agencies and publishers to know and grow their audiences by reaching the right person at the right time.

Drawing on data from more than 100M online destinations, the Quantcast Platform operates on one of the world’s largest unique real-time data sets, delivering intelligent audience insights, advertising performance and results at scale. With consumer privacy and consent built-in, the Quantcast Platform enables businesses to thrive in a privacy-first world and achieve time savings, cost efficiencies, deeper insights and outstanding business results.

“As champions of a free and open internet, we believe in levelling the playing field for brands, agencies and publishers and eliminating the advantages currently wielded by the walled gardens,” said Konrad Feldman, co-founder and CEO of Quantcast. “We are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use platform to serve the needs of our customers around the world, and to benefit the open internet.”

Christiaan Lette, chief digital officer, Wavemaker commented “We positively provoke growth for our clients and, as such, we hold our partners to the highest standards. Quantcast has proven a valuable partner, thanks to its strong data quality and market-leading analytic capabilities. Their ability to detect and activate against audience shifts and behavioural trends in real-time is a vital component of a competitive digital strategy.”

“Through Quantcast insights, Forbes is driving real value and performance in new areas and influencing our clients’ overall media strategies, ultimately driving new revenue and deeper partnerships for Forbes,” added Alyson Williams, senior vice president of digital operations and strategy at Forbes.

Ara, an AI and machine learning engine, delivers precision and performance

Ara creates unique predictive models that interpret live data to provide an up to-the-second understanding of audience insights and behaviours. It queries a trillion data points to deliver precise insights in a highly intuitive, interactive, and instantaneous experience. Ara automatically adjusts thousands of parameters to drive the best outcome for every ad. Essentially, Ara frees up marketers’ time to delve into audience psychographics, analyse campaigns with intuitive visualisations, and experiment with new audiences, creatives and campaign strategies.

Data diversity to drive audience intelligence

In addition to the data from more than 100M online destinations, the platform can be augmented with 1st party data from customers’ marketing systems instead of relying on 3rd-party data that may be outdated and irrelevant.

Insights and actions in seconds, not hours

With the ability to intelligently plan, activate and measure campaigns in a single, unified and transformationally easy-to-use platform, advertisers gain valuable time to focus on marketing, not martech.

The Quantcast Platform is generally available globally to help brands, agencies and publishers thrive on the open internet.