Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games.

Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in Lucky Kat’s broadly successful game Magic Finger 3D, via a partnership set to launch in mid Q2. Magic Finger 3D is hugely popular with over 10 million downloads to date.

For further information, please contact:

Anders Rössel, CFO

Phone: +46 70 867 00 20

E-mail: ar@adverty.com

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 8^th of April 2021.

 Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.