Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing contracts. 

Prebid.js is an open-source solution that created the environment for the mass adoption of header bidding. It has the most extensive library of efficient adapters to connect publishers to the major advertising platforms.

On top of that, Admixer added an efficient platform with the ability to connect even more external demand, direct advertisers, as well as 100+ DSPs, with whom Admixer already has deals signed. Publishers can add new demand sources from the list of signed partners and instantly test the CPM increase. 

Header bidding is a website owner must-have for 2021. Once 3rd-party cookies are disabled in 2022, publishers without a reliable technology for managing fragmented demand and the ability to deliver 1st party data face critical monetisation issues.

3rd party cookies are going away, but 1st party cookies are here to stay. In this light, the main goal is to give the maximum number of advertisers access to 1st party cookies. The best way to do it is with header bidding - where multiple DSPs can get access to 1st party data. 

The more extensive and diversified the demand, the more stable the site is. It is essential to test external sources of demand by connecting different DSPs, increasing the overall CPM.