Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms.

For the initial phase of the partnership, VlogBox developed Videogyan Kids channel on the Roku, Android TV, and Amazon Fire TV streaming platforms. This cooperation will also include stand-alone app development for Apple TV in the near future. 

VlogBox will additionally handle maintenance, set up, and support for all upcoming applications. The studio’s shows are in popular demand among younger viewers, with over 10 million subscribers on YouTube and entering new CTV markets will enhance their presence in the digital space.

"Our characters and shows are well-known among little ones globally, and collaborating with VlogBox to launch CTV apps will only help us grow beyond the current demographics. Content consumption is gradually increasing onto multiple CTV platforms, meaning that our presence there substantially increases our reach. Family entertainment mostly happens in living rooms on Smart TVs, so this engagement is extremely important for us. We are looking forward to a fruitful and successful association, " says Vishal TM, CEO at Videogyan.

Cooperation between Videogyan and VlogBox provides transparency and a straightforward way to begin video content monetisation processes within the CTV environment. 

“We’re happy to team up with Videogyan to reinforce their commitment to reaching new viewer audiences and content platforms. On our part, we are ready to enable the Videogyan team with VlogBox’s technology and CTV/OTT marketing expertise to effectively achieve their goals. Both parties expect fruitful results from this cooperation.” added Nick Platonenko, CEO at VlogBox.