Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK.

In this new role, Oranje will lead and evolve Merkle’s Salesforce practice in the UK market, to help clients achieve the maximum value from their investment, across implementation, integration with their existing tech stack, and ongoing management to deliver and accelerate their customer experience transformation programmes.

Dentsu has more than 1,300 Salesforce trained staff and over 2,000 Salesforce certifications, providing customer experience transformation solutions that are aligned with Salesforce cloud capabilities. In the UK, Merkle’s Salesforce offering is underpinned by their longstanding expertise in outcome led customer experience, driven by data and enabled by marketing technology, cementing their unique positioning in the Salesforce ecosystem.

Floris Oranje

Oranje moves to Merkle from his role as Salesforce practice lead at BluprintX where he was responsible for helping B2B businesses achieve growth from their Salesforce solutions. Prior to this, he was managing director, digital marketing for Dept Agency where he founded and built the agency’s Marketing Automation division, leading teams of strategists, consultants and technologists in designing and delivering omnichannel strategies on platforms such as Salesforce Marketing Cloud.

Anne Stagg, UK CEO, Merkle EMEA and dentsu CXM Service Line, EMEA commented: “Salesforce is key in delivering customer experience transformation programmes for clients. Floris’ expertise and experience in building and leading Salesforce practices will support client growth and drive business outcomes”.

Floris Oranje, added: “It is an incredibly exciting time to be leading Merkle’s Salesforce practice in the UK. We’re uniquely positioned to help clients get the most value from Salesforce’s cloud capabilities, across Marketing, Commerce, and Core Cloud for both well-known B2C brands and B2B leaders”.

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