Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library available across platforms like Roku, Amazon Fire TV, and Android TV.  

Echelon Studio’s library includes over 15,000 classic movies, as well as featuring top music artists like Madonna and Amy Winehouse; however, it’s also home to independent Chinese films, documentaries, and shorts. 

“We’re very excited to bring our movie heritage onto the CTV screens in front of millions of US viewers. Americans of Chinese descent and immigrants have always tried to cultivate and save their native traditions in the family hearth. Sharing this content with broad US audiences can bring more freedom, unity, and mutual respect, so we hope A-Z movies will become a kind of the umbrella under which families from all cultural backgrounds gather just to have a great time,” says Pin Chia, licensing and acquisition manager at Echelon Studios.

It’s the second time Echelon Studios decided to go with VlogBox as the CTV app developer of choice. Previously, VlogBox launched “Top rated movies” - an aggregator that features some of the most prominent movies of all time. 

“Things are going to be a little bit different now, as we already know each other and understand each other's customer values. We’re happy to become part of something that goes beyond pure monetisation. It’s all about art and making people notice it.” says Nick Platonenko, CEO at VlogBox.

“The success story with “Top rated movies” was a good start of a long-term friendship, and we hope the third channel is just around the corner,” adds Platonenko.