Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad.

Tombouloglou joins Broadsign with more than 20 years of industry expertise, a deep passion for data and creativity, and longstanding relationships with key OOH players, which will serve him in his new role as account executive for EMEA.

Savvas Tombouloglo, account executive EMEA, Broadsign

Prior to Broadsign, Tombouloglou held high-profile roles at prominent OOH businesses, most recently director of creative & delivery at content production and network management company, Voodooh. Previously, he served as head of digital innovation & head of digital at JCDecaux and led one of the first DOOH design teams at Avanti.

“Savvas lives and breathes OOH, and his unbridled passion to help others uncover the medium’s true creative potential is inspiring,” shared Broadsign chief revenue officer Maarten Dollevoet. “In addition to his love of all things OOH, Savvas brings a wealth of experience, plus innovative ideas and relationships to the team that will help fuel Broadsign’s continued growth in Europe and beyond, especially as the industry’s programmatic evolution progresses.”

“Broadsign IS digital out-of-home, and has a proven track record of innovation and steadfast reliability that just can’t be beat, making this new role an exciting next step in my continuing OOH journey. Plus, the team is diverse and constantly bringing fresh ideas to the table, which will prove crucial to propelling the medium into the future,” explained Tombouloglou. “I've always loved the Broadsign CMS and working with the Broadsign team, but now I get to do so from within the company and during an exceptional period of growth, which is exciting.”