Channel Factory, the global brand suitability platform for YouTube, has announced three key hires within its expanded global leadership team. The three senior hires - senior vice president, global head of product, director of design, and director of analytics and data science - are a key investment in the development of Channel Factory’s global product strategy around YouTube, social media, CTV and digital audio.

James Rooney has been announced as senior vice president, global head of product. Based in New York, James will be developing a best-in-class product delivery team, tasked with expanding Channel Factory’s footprint into new forms of media. James seeks to deliver complete platforms that drive revenue, whilst maintaining a high level of quality and client service. James joins Channel Factory with 20 years of experience at the intersection of advertising, digital media and technology, including publisher, advertiser, agency, programmatic and ad tech. Most recently, he served as VP revenue technologies and VP advertising technology at The New York Times.

Tanya Kolosova has been announced as director of analytics and data science. Based in New Jersey, Tanya will be aiding product development by evolving how Channel Factory looks at data. She previously held positions as SVP and VP roles in data science, research and analytics at the likes of DemandTec, IPG and Nielsen. Tanya’s expertise lies in the areas of actionable analytics and software development and she has also co-authored three books on machine-learning optimisation framework, statistical analysis, and metadata-based applications development with SAS and R, which are cited in university syllabuses globally.

David Silva also joins the Channel Factory team as director of product design. Based in Tampa FL, David will be leading a team of designers to develop a design system for Channel Factory, streamlining future product design and development. David will be bringing with him over 20 years of software engineering experience, gained from various positions at brands including PwC, Google, Cisco and many more. David is also an Advisory Board member at the University of South Florida with a passion for process improvement and digital transformation.

CEO & founder, Tony Chen, commented: “Channel Factory’s growth is predicated on the sophistication of our technology and the tireless innovation behind our products. We are thrilled to see James, David and Tanya joining the Channel Factory team and leading our global product strategy, guided by a mandate to not just meet the needs of our partners and clients, but to innovate and enhance in a continually evolving media landscape.”

James Rooney, global head of product, commented: “Channel Factory is at the frontier of creating an advertising experience crafted for the next era of digital advertising and messaging. The company has a strong focus on remaining conscious of how what we build can positively impact a diverse cross section of society. While we continue to innovate, that will always remain at the core of what we do. I’m looking forward to starting the good work of building transformative products with an extremely talented team.”