Event Video
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.
Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's Sebastien Noel joined ExchangeWire's Ciarán O’Kane for the discussion, which covered third-party cookie deprecation, customisation, the importance of context, and more.
