This week: the latest IPA Bellwether report shows modest growth for marketing budgets, Google announces plans to use generative AI in its ad campaigns...

The IPA Bellwether Report for Q1 23 hit the headlines this week. The mood remains cautious, but some positivity can be taken from the fact that marketing budgets are growing again, with an upward revision of 8.2% despite the tricky economic climate.

Elsewhere, Google announced plans to integrate generative AI into ad campaigns, some of Meta’s top ad executives left the company and Apple took its latest steps into finance with a savings account.

PressBox Digest

Seedtag Advances Towards Carbon Neutrality with Sustainability Commitment for Greener Industry

DanAds Wins 2023 NAB Show Product of the Year Award

MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards

Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.

Looking for the latest MadTech Podcast? Or a new batch of tech teasers?

The Stack brings all the news, latest events, and much more to your inbox every Friday. For for our weekly podcast, long reads, opinion, and industry insight, plus a weekly dose of tech trivia, subscribe via the button below.