Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, will be joined by industry leaders on Wednesday, 21st June at 2 pm CEST aboard the JoyMe at Cannes 2023, in an exclusive discussion on the future of AI for advertisers and the impact it will have on the festival.

The session will begin with a talk by Tania Salame, a Google Cloud engineer and Generative AI ambassador, before opening up to a panel discussion and Q&A with Sheryl Goldstein of IAB USA, Adludio’s president, North America, Benjamin Arnold, Darren Snatchfold, head of media at Entain as well as a leading agency representative. 

Attendees can expect valuable perspectives on the growing impact of AI on the advertising world. With the industry having woken up to the potential of AI in 2023, 2024 will see its power come into effect. As such, the discussion will be centred around whether this Cannes will be the last of its kind, celebrating traditional, human-led creativity, before AI’s influence becomes dominant. 

In addition, Adludio will co-host an event with The Information - a global publication committed to original reporting and in-depth analysis of the technology industry - on Tuesday, 20th June from 4 pm CEST. With panel representatives from Roku, Walmart Connect, and Peacock, Adludio’s president, North America, Benjamin Arnold, will provide an introduction to the session. Alongside other topics, this will include insight into how advertisers can leverage creativity through AI to connect to consumers. For an invite register here. 

Paul Coggins, CEO, Adludio comments: “AI will loom large over the Croisette this year. While we can expect the usual debates over the demise of cookies, the real frontier for innovation, and which Cannes-goers will be most interested in, is AI. We are excited to be joined by industry leaders in exploring the potential and accelerative power of AI; across design and delivery, operational efficiency, brand performance, and enabling the richness of data to power creative intelligence.

For more information about the Adludio event and to secure your spot, please visit this link.