Event Video
Unleashing the Power of Programmatic Multichannel Advertising: Driving Measurable Outcomes
Content consumption has changed significantly in recent years, and advertisers have had to adapt to meet consumers across the various channels where they are dividing their time. But what are the key benefits of a multichannel strategy compared to traditional advertising methods, and how will this strategy evolve as digital advertising does? How does a brand build and address an audience and track measurement across channels? What role does digital out-of-home (DOOH) play in a successful multichannel approach, and how can marketers leverage multichannel to drive measurable outcomes?
Panel
John Still - ExchangeWire (moderator)
Edmund Mullins - StackAdapt
Amber Williamson - Digital Willow
Raina Roberts - StackAdapt
