Event Video
Captivate or Perish: Demystifying Attention in the Digital Era
In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up the agenda, and is now considered a key metric for measuring campaign success. But what exactly is attention, and how can advertisers use it to understand their audiences? How are advertisers currently measuring attention, and are the current metrics sufficient? How is attention impacting business outcomes, and how might this evolve?
Panel
Alex Cheeseman - Outbrain (moderator)
Marc Guldimann - Adelaide
Phil Jackson - Haleon
Stefanie Hartstern - EssenceMediacom
