Blue Billywig is excited to introduce 'Shorts,' a modern and dynamic new feature within their comprehensive video platform, designed to meet the changing needs of content creators and publishers in the digital age. This feature allows users to harness the power of short-form videos, taking inspiration from the immensely popular format found on social media platforms.

With 'Shorts,' content creators can seamlessly integrate short video clips into their own environments, engaging users in a way that matches the widely-loved video-swiping behaviour seen in walled gardens and social platforms. This innovative tool empowers users to:

• Capture attention: 'Shorts' are designed to captivate audiences quickly, making it easier to grab their attention in today's fast-paced digital landscape.
• Boost engagement: Users can expect increased content views as 'Shorts' encourage more interaction with their content.
• Unlock monetisation: Content creators can leverage their demand sources for monetisation, opening up exciting new revenue opportunities.

In a world where user engagement is paramount for publishers and content creators seeking to remain relevant, 'Shorts' is the answer to the evolving content consumption habits of audiences. This feature not only boosts appeal to audiences but also leads to increased content views, longer time spent on site, and expanded monetisation opportunities.

Tom Kleijn, product owner at Blue Billywig had this to say about the release. 

"Shorts' is a game-changer. As a product owner, I'm thrilled to see our platform users seamlessly adapt to changing content consumption habits. By embracing the trend of bite-sized videos, 'Shorts' empowers publishers to captivate their audiences on the open web – boosting their appeal to their user base, and leading to increased content views, time on site, and extended monetisation opportunities."