The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.  

Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), was elected chair, with Bethan Crockett, legal counsel at GroupM, taking vice chair.  Jon Mew, CEO of IAB UK, was appointed treasurer. Thomas Mendrina, senior director partner sales CEEMEA at Microsoft, Pierre Devoize, deputy CEO of IAB France, Reyes Justribo, CEO of IAB Spain, and Marianne Bugge-Zederkof, deputy CEO of Danske Medier, complete the new executive committee.

Reflecting on the timing of his appointment, Thomas Duhr noted that the new board’s mandate coincides with the final months of the current European Commission and first year of the incoming one.  “The digital advertising and marketing industry in Europe is entering a vital period. The importance of our industry for the European markets and society is steadily increasing. With this growth comes an ever-increasing responsibility”, said Duhr. “The role of IAB Europe, European national associations and corporate members is to build bridges between policymakers, civil society, science and our industry. It is about nothing less than securing and strengthening Europe‘s competitiveness in times of disruptive technological change. This is the only way to shape a successful future for generations to come.”

Townsend Feehan, IAB Europe CEO, welcomed the new executive committee as a diverse group whose breadth of experience would provide strong leadership for the organisation. “It is hard to imagine a more interesting time for a trade association than the present, as governments in Europe and beyond seek new ways to engage with industry to understand the world around them and the implications for their citizens, and make policy choices; IAB Europe is lucky to have a board and executive committee that combine the vision, energy, and sense of responsibility that this one does to lead that engagement.”