Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align with the latest climate science. 

Science Based Targets initiative has validated Blis’ carbon footprint calculation and aims to reduce its carbon footprint by 42% by 2030. The target is part of Blis’ sustainable future, which outlines how it will reduce its carbon footprint by 90% by 2050. 

Blis also finalised a commercial agreement with Scope3, the pioneer of data-led solutions to decarbonise media and advertising, to license the company’s carbon emissions data and make it available across Blis’ premium omnichannel inventory. By incorporating Scope3 emissions data into the Blis platform, media buyers can now measure, report, reduce, and optimise campaigns with sustainability as a factor, helping customers make more conscious decisions regarding their digital advertising spend. 

“I’m delighted to get SBTi’s approval and validation for our near-term target for carbon reduction,” said Kelly Jacobson Collins, privacy compliance director at Blis. “Very few ad tech companies have set science-based targets for carbon emission, so both our SBTi approval and the addition of Scope3 data to our platform represent incredible milestones towards a more sustainable future. We aim to help our clients gain the best insights into their carbon emissions to create an environmentally healthy industry.”

 "We work in partnership with our clients to choose the right blend of environmentally friendly premium inventories. Carbon accountability and reduction is a core part of our approach to responsible media,” said Charlie Pullen, programmatic business director at Manning Gottlieb OMD. “It's great progress to see Blis’ commitment towards carbon reduction, and the SBTi approval sets a clear plan for this. The addition of Scope3 data across their omnichannel inventory is a welcome step towards more informed choices."

Blis’ plans for a sustainable future are built on the company’s commitment to delivering the best results for advertisers by being environmentally conscious of its actions' effect and actively going the extra mile to ensure that the impact is minimised.