The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack
by on 14th Dec 2023 in News
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.
Ashleigh Footit, head of programmatic and yield at The Independent, said: "Pubstack has been an essential tool for us to optimise our prebid stack. Pubstack has saved us many hours of data engineering, allowing us to view bid-level data across all our SSPs in one place at the click of a button. We view Pubstack as a crucial layer to our programmatic tech stack, utilising it as an everyday tool.”
Pubstack's cutting-edge technology provides The Independent with a comprehensive solution to streamline and maximise the efficiency of its programmatic advertising operations. By utilising Pubstack, The Independent gains access to a no-code platform supported by Pubstack's dedicated team, offering granular and reliable data, real-time monitoring, and performance optimisation.
"We are thrilled to join forces with The Independent," said Loïc Sfiligoi, co-founder and CEO at Pubstack. "This partnership highlights our dedication to helping publishers achieve their programmatic advertising goals efficiently and effectively as it continues to play a pivotal role in publisher revenue generation. We look forward to continue supporting The Independent in optimising its prebid stack and ensuring ongoing success in the digital advertising landscape."
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