GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers.

Following an extensive review, GAMURS has selected ArcSpan's AMS platform to launch GAMURS Pulse, a proprietary audience platform that will give advertisers the opportunities to find the exact audience they are looking for.

GAMURS Pulse takes advantage of ArcSpan AMS' flexible architecture, pre-integrated and automated data functionality, and publisher-focused revenue tools and features, to curate specific advertising solutions to engage high-value gaming and esports enthusiasts. Facilitating GAMURS' revenue operations strategy, the AMS platform also utilises machine-learning and AI to maximise the scale of addressable audience inventory and boost CPM value in the post-cookie advertising environment. 

Why GAMURS chose ArcSpan:

• Advanced, scalable data monetisation platform features – integrated first-party ("1P") audience data modelling, monetisation, and insights.
• Ease of use – intuitive UI allows for efficient, real-time cohort development and activation.
• Value — attractive, comprehensive pricing delivers clear ROI.

"We are excited to partner with ArcSpan AMS to help power the GAMURS Pulse platform, which we believe will become an important tool for advertisers as we enter 2024," said Jody Rones, chief revenue officer, GAMURS Group. "ArcSpan AMS will help GAMURS activate and optimise our premium data sets, which will support stronger results for our partners across direct-deals, PMPs, and programmatic guaranteed sales opportunities. We are aligned with ArcSpan's commitment to better organising our audience data to help us win and deliver in a competitive marketplace."

The launch of GAMURS Pulse audience segments, including unique behavioural, interest, and purchase-based cohorts through AMS' intuitive Audience Builder represents a step-change for GAMURS as it seeks to increase the value and efficiency of activating custom addressable audiences at scale for targeted advertising.

"We are excited to work with GAMURS to create a customised and specialised first-party audience management solution to help meet the demands of today's advertisers," said Garret Vreeland, co-founder and chief commercial officer at ArcSpan. "Leveraging ArcSpan's powerful Audience Insights suite, GAMURS now has a more granular understanding of its audience and can create premium audience cohorts quickly and easily for gaming, esports and non-endemic audiences alike."

ArcSpan's work with GAMURS is the latest in a series of new partner launches. Dedicated to sell-side monetisation solutions, the ArcSpan AMS platform continues to deliver industry-leading, fully interoperable data-driven revenue operations software solutions as publishers seek to re-tool and update their legacy ad tech.

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