Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. 

“APAC presents a prime opportunity for IAS to expand its global footprint and connect with a dynamic customer base for long-term growth and market leadership,” said Yannis Dosios, chief commercial officer. “We're doubling down on agility and local relevance by building strong, regional teams that understand the nuances of each market, which is key to tailoring our solutions and creating lasting relationships with international and local brands in the region.”

Appointments include Sowarose Charuwatpaiboon as the country head of Thailand, Thanh Nguyen as the country head of Vietnam, Melvin Wong as the region head of Hong Kong and Taiwan and Arfitrianto Zulnaini, sales director of Indonesia, who will be stepping up as the country head of Indonesia and Malaysia.  

Sowarose Charuwatpaiboon, country head, Thailand: Brings over a decade of experience in the digital advertising industry with a proven track record of success in sales, account management, and business development at companies including Adcolony, Taboola, and Innity. Charuwatpaiboon joined IAS in 2023 as sales director to expand operations in Thailand, and now, as the country head will lead the team to drive continued growth. 

Thanh Nguyen, country head, Vietnam: A veteran of the digital advertising industry with over 25 years of experience in the Vietnamese media and advertising landscape, Thanh brings a wealth of experience from companies like JOYY Inc, Vietcetera Media, and TikTok Vietnam. She has a deep understanding of the local market dynamics and her extensive relationships with prominent advertisers, publishers, and industry stakeholders will help drive IAS's growth and solidify its position as a trusted partner in Vietnam's flourishing digital advertising ecosystem. 

Melvin Wong, region head, Hong Kong and Taiwan. With global experience across Hong Kong, New York, and Toronto, Wong spent over a decade in sales and business development roles at companies including Teads and TripleLift. He joins IAS to propel growth and expansion in Hong Kong and Taiwan, and will leverage his extensive global experience and strategic acumen to establish IAS as a trusted partner for brands and agencies within this vibrant digital landscape.

Arfitrianto Zulnaini, country head, Malaysia and Indonesia: As an industry veteran with over 24 years of sales and leadership experience in digital media at companies including Yahoo, Carat, and Mindshare, Zulnaini joined IAS in 2020 as the sales director of Indonesia. He drove programmatic adoption and incremental revenue growth for IAS in Indonesia and will now focus on growing IAS’s measurement and optimisation adoption in both Indonesia and Malaysia.

“We are delighted to announce the expansion of IAS’s footprint in multiple regional markets and excited to have a team of very experienced country heads leading these operations,” said Laura Quigley, senior vice president of APAC, IAS.“This investment will benefit regional and global brands, agencies and publishers seeking the highest quality digital ad impressions. Our cutting-edge technology, transformative AI solutions, a keen understanding of local client’s needs, and deep integration with client tech stacks make IAS the media quality partner of choice in the APAC region.”

IAS’s APAC in-market operations now include Australia, Hong Kong, India, Indonesia, Japan, Korea, Singapore, Thailand, and Vietnam.