Digiseg, the global leader in privacy-first household demographic data, has appointed Tammiann How to lead sales in the DACH region based in Munich, Germany.  

With a comprehensive ad tech background, including data sales, Tammi joins from ShowHeroes, where she led ad network partnerships for the video and advertising company. Tammi will be responsible for leading Digiseg’s commercial success in the DACH region as it executes rapid international growth plans.  

"As Google phases out third-party cookies from Chrome, it's a pivotal moment for Digiseg. From the start, our technology has been free from cookies and tracking. Tammi's impressive track record and expertise in data are key to expanding our business in the DACH region. Her contribution will be crucial as we keep up our momentum, helping more advertisers and publishers on board to leverage the effectiveness of our cookie-free and tracking-free data." said Andrew Furst, CCO of Digiseg. 

Tammi also shared her enthusiasm about joining Digiseg, “I am thrilled to be joining Digiseg at this historic moment. We are at the end of an era. Advertisers and publishers need to move away from cookie-based data, and Digiseg provides a simple solution that offers immediate scale. We solve many of the targeting challenges that come with the phase-out of cookies and I am excited to help more advertisers successfully navigate the changes 2024 is bringing.”  

“In DACH, the high level of e-commerce activity and significant consumer spending power, combined with a high level of privacy awareness from both consumers and businesses, makes the region vital to our growth,” said Søren H. Dinesen, CEO of Digiseg.