New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis
by News
on 9th Feb 2024 inThis week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis
It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free service, will be launching next quarter in the UK. Meanwhile, the US prepares for the arrival of a new (still unnamed) joint streaming service launched by Disney, Fox, and Warner Bros.
As the expected date for Chrome's third party cookie deprecation approaches, Google is facing a potential roadblock from the UK’s Competition and Markets Authority.
Industry concerns with the cookieless future are also growing; this week, the IAB Tech Lab released an in-depth analysis of Google’s Privacy Sandbox, examining challenges and concerns with its adoption. The analysis is open to industry stakeholders for public comment.
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