Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, with the ultimate goal of achieving net zero emissions by 2030. With this effort, Tappx hopes to mark a breakthrough in the digital advertising industry. 

To this end, Tappx has partnered strategically with the British company 51 To Carbon Zero. When the AdTech company began measuring its carbon footprint, it discovered that its emissions were less than half the industry average and has since implemented effective decarbonization measures, reaching zero emissions in Scope 1 and Scope 2. In 2023, Tappx undertook quantifying the emissions generated by its activities during 2022. By investing in high-quality certified projects, the company managed to fully offset its carbon footprint for that year. Now, Tappx is taking its commitment further by working with its partner ecosystem to jointly reduce Scope 3 emissions. 

“At Tappx we are fully aware of the responsibility we bear, not only towards our customers and partners but, most importantly, towards our planet. Sustainability is not an option, but an absolute must in our digital age. Our commitment to achieving net zero emissions by 2030 reflects our dedication to leading the digital advertising industry towards a greener and more eco-conscious future,” says Daniel Reina, CEO of Techsoulogy. “This initiative is not only a milestone for Tappx, but a call to action for the entire industry. We are determined to spearhead this transformation and to show that innovation and sustainability can go hand in hand.” 

In an ever more digitalized world, the infrastructure underpinning the internet, and especially that comprising the programmatic advertising ecosystem, contributes significantly to carbon emissions. Given the growing concern about climate change, Tappx is calling on the whole digital advertising industry to assume responsibility and seek ways to reduce its environmental impact, not only within corporate social responsibility actions, but also to become leaders in innovation and sustainability. 

“Tappx’s commitment to sustainability goes beyond our own operations. We strive to encourage the entire digital advertising value chain to adopt more environmentally friendly practices. We’re not only working with our partners to reduce our carbon footprint, but also involving every member of the Tappx team. We are all key to achieving net zero emissions by 2030. This is a pivotal time for the industry and we are proud to be leading the way towards positive and meaningful change,” adds Daniel Reina. 

: Tappx

Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV, and desktop. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channe...

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