Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the growing demand for Adelaide’s cutting-edge attention solutions and underscores the company’s commitment to advancing media quality measurement. 

Lyons will lead Adelaide’s global sales, client success, and business development teams, focusing on driving revenue and profitability through strategic partnerships and the adoption of Adelaide’s AU metric.

With over two decades of leadership in data, technology, and media, Lyons has a proven track record of driving global business growth and operational excellence. His experience leading organisations across the Americas, EMEA, and APAC includes expertise in sales, partnerships, M&A, and business strategy.

Lyons was most recently the EVP/GM of global data solutions at Guideline, where, as part of the executive team, he spearheaded product and go-to-market strategy and was responsible for driving a combined data business. Previously, during his tenure at Integral Ad Science, Lyons oversaw all revenue in the Americas and played a pivotal role in forging some of the first measurement and optimisation partnerships for brand safety, viewability, and fraud across the digital media ecosystem. 

“Harmon joins us at a pivotal moment, as the demand for our attention measurement and activation capabilities accelerates among buyers and sellers,” said Marc Guldimann, CEO of Adelaide. “His leadership experience in driving global business growth and his deep understanding of the media landscape make him the perfect leader to navigate Adelaide’s next growth phase. Harmon’s vision will undoubtedly be instrumental in shaping the future of our industry and the continued success of our business.”

Reflecting on his new role, Lyons shared, “I am thrilled to be joining Adelaide, a company at the forefront of redefining media quality measurement. Our innovative approach to attention measurement is setting new industry standards, and I look forward to furthering our position as a global leader and driving impactful change for our clients.”

Adelaide

Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of ...

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