Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5^th annual Data Breakthrough Awards programme conducted by Data Breakthrough, an independent market intelligence organisation that recognises the top companies, technologies, and products in the global data technology market today. 

Digital Element provides intelligence on how IP addresses behave, enabling extensive insights into IP addresses that marketers can use to make informed decisions. This “IP intelligence data” goes beyond location to help contextualise a device or the intent of the device user.

The company’s extensive analytics uncover other crucial audience insights, including nearby points of interest, VPN and proxy identification, demographic information, and more. With VPN and proxy identification, users can detect and prevent malicious IP address masking, and enable greater control over the distribution of digital content including streaming services and advertisements.

Through carrier data, users can enable stronger targeting of mobile users based on ISP, mobile carrier, mobile country code, and mobile network code information. Additional audience insights include domain names tied to given IP addresses, companies and organisations associated with them, ASN, demographics, and more.

“We’re incredibly honoured to receive the ‘Data Solution of the Year for Marketing’ award from Data Breakthrough. With marketers facing an ever-growing concern over signal loss, IP address analytics will play an even greater role as companies look towards new solutions for ad targeting and measurement,” said Jerrod Stoller, president of Digital Element. “An IP address is a unique identifier but by itself, it doesn’t tell us much about the device or user. Our focus on IP intelligence analytics allows marketers to build context around audiences and make smarter decisions about who to target in a relevant, cost-effective, and privacy-compliant manner.”  

The annual Data Breakthrough Awards is the premier awards programme founded to recognise the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The 5^th annual Data Breakthrough Award programme attracted thousands of nominations from across the globe.

“Digital Element empowers marketers to make better decisions and optimise marketing campaigns. Third-party cookies are going away and VPN usage has added complication for marketers who need new approaches to uncover audience insights. One data category that has spurred innovation is IP address data,” said Steve Johansson, managing director, Data Breakthrough. “Digital Elements’ focus on IP Intelligence leads to a higher degree of relevance in targeting and helps marketers develop deeper profiles of target audiences, resulting in improved ad conversion rates, optimised campaigns, and growth in addressable markets.”

Additionally, Digital Element’s IP intelligence data facilitates e-commerce by allowing brands to personalise content and advertising, helps marketers identify click and app-install farms, and reduces ad fraud. The solution is also inherently privacy-complaint in that no personally identifiable information (PII) data is ever collected or stored.