On today’s episode of the MadTech Podcast, ExchangeWire’s John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing. 

They delve into the UK’s recent exit from recession, new sustainability partnerships in the ad tech landscape and how they could impact the industry, as well as Reddit’s updated content policy. 

UK exits recession (BBC)

Official figures show that the UK economy grew by 0.6% between January and March – this marks the fastest rate of growth over the past two years. 

Purpose Disruptors partners with University of Portsmouth (Marketing Beat)

The non-profit organisation Purpose Disruptors, has formed a partnership with the University of Portsmouth to help measure and improve sustainability in advertising. The government-backed partnership will work to develop and strengthen Purpose Disruptors Advertised Emissions measurement framework.

Reddit locks down public data in new content policy (TechCrunch)

Reddit is rolling out a new policy aimed at striking a balance between licensing its content to larger tech companies and protecting the privacy of its users. The new Public Content Policy will serve to guide how Reddit’s data is accessed and used by commercial entities as well as other partners.