Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.

Tune in as they cover:

• What does the cookie deprecation reversal really mean for the industry?

• Does this change the privacy landscape?

• How will brands and publishers respond?

• What's next for Google?

The future of the third-party cookie, Privacy Sandbox, and the potential breakup of Google’s ad tech stack, will be discussed in detail at ATS London 2024, which takes place on Wednesday September 11th at the QEII Centre. Tickets and further information are available here.