impact.com Announces Continued Growth in Second Quarter of 2024
by on 7th Aug 2024 in News
impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution.
impact.com empowers businesses to manage all types of partnerships — traditional affiliates, influencers, publishers, other businesses, and now customer referral marketing — in one, unified platform. During the quarter, impact.com welcomed more than 600 brands and partners to its total client roster, including, The White Company, Wolf & Badger, and Kühl.
“Today’s modern consumer craves authentic recommendations from real people they trust before making a purchase. While at the same time, the simple fact is that acquiring new customers has become increasingly challenging and costly. This means it’s crucial for brands to get creative with their marketing,” said impact.com CEO David A. Yovanno. “impact.com’s continued growth is proof that brands are buying into this trend and leveraging our platform to unlock the full potential of partnerships to reach new and highly valued audiences.”
/advocate empowers brands to turn customers into advocates and foster trust with new audiences. Brands can now build flexible, fully automated referral marketing programmes that are straightforward to manage and easy for their customers to use. The platform streamlines customer referral marketing, known for its ability to drive customer advocacy, community, and attract new customers entering the discovery phase. The announcement comes at a time when research also reveals that 86% of consumers say recommendations and reviews are important in their purchase decisions, while only 2% consider traditional ads influential in their buying choices.
impact.com also announced it will power the new creator platform launched with livestream video shopping and storytelling platform, HSN, HSNfluencer. HSN can now recruit, engage, manage, and analyse its creator partners through a fully customised experience, in one place for optimisation and scale. The technology allows HSN to streamline direct relationships with creators and influencers to build its own network with more visibility. Within the platform, influencers and content creators can collaborate with HSN and use carefully curated product collections to inspire their next content story and generate affiliate product links for their posts.
Additional highlights from the quarter include:
- Hosted the annual flagship Partnerships Experience event, iPX, in New York City and London. The events brought together more than 900 attendees and over 50 speakers from every aspect of the partnership economy to share knowledge, learn from industry trailblazers, and build connections for the future. iPX Sydney will be held on September 5, and iPX Shanghai on September 26.
- Released product updates and enhancements to impact.com/creator including new ways to discover creators across the ecosystem through enhanced extended search and social listening, while improving tools like filters, data, and navigation to zero in on relevant creators for campaigns. Improved brands’ capacity to streamline and customise campaign workflow, including flexible statements of work, product gifting, and audience targeting, and upgraded key performance reports by creators, posts, and social platforms, and new performance summary report.
- Was recognised by several leading industry awards, including being named the #1 Best Affiliate Programme by HubSpot on its list of top 50 affiliate programmes, featured as a 25 Best Instagram Marketing Platform and 23 Best Click Fraud Software by CMO.com.
- Halfway through its fifth season, the Partnership Economy podcast recently surpassed 250K+ downloads. Notable recent episodes feature guests including Jeanette Okwu, CEO of BeyondInfluence, and Dan Armstrong, EVP of distributed commerce at Ticketmaster.
- Relaunched the impact.com referral programme and affiliate programmes, with new landing pages on the impact.com website and an email campaign.
More information on the company’s momentum can be found at impact.com.
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