On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.  

They look at the predicted growth of global ad spend over the next five years, Yelp's decision to sue Google for its dominance over web search and what the non-cookieless future could look like.

60% growth in the global ad tech market over the next five years

A new report from Juniper Research shows significant growth is expected in the ad tech market over the next five years. In the short-term, ad tech platforms are expected to make $24bn (£18.23bn) in 2024 alone.

Google Sued by Yelp

Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push its own reviews and stifle competition. Yelp's CEO, Jeremy Stoppelman, argues that Google’s practices are keeping higher-quality Yelp reviews from getting the visibility they deserve.

What’s the non-cookieless future set to look like?

Google has hogged the headlines in 2024, not least as they delayed then u-turned entirely on plans to deprecate third-party cookies in Chrome. What does that decision, the recent monopoly ruling and the upcoming antitrust trial mean for Google and the wider ad tech industry.