The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads

by Aimee Newell Tarín on 27th Sep 2024 in News

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily

Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, executing and optimising. Kicking off our digest news this week, YouTube rolled out its pause screen ads to all advertisers. This follows more than a year of testing for the feature.

Barb also added options for advertisers, expanding its pre-campaign planning tool – Advanced Campaign Hub – to include streaming services Netflix and discovery+. The service allows advertisers to plan and optimise campaigns on a range of streaming services alongside other TV channels. TikTok had goods to offer up too: the video giant launched Search Ads Campaign, enabling advertisers to target ads based on what users are actively searching for in the app. The feature builds on the Search Ads Toggle feature.

Elsewhere, ITV encouraged advertisers to consider TV advertising through the launch of two ads created by generative AI. ITV’s message to advertisers: generative AI can make TV advertising much more accessible.