Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases 

Tesco Media and Insight Platform has extended its partnership with The Trade Desk. Their collaboration allows advertisers to plan and execute campaigns using Tesco consumer data without the need for third-party cookies, an ever-relevant objective in the privacy-centric ad landscape. Advertisers can now optimise their campaigns using Tesco’s anonymised audience segments, gathered through the UK-based retailer’s Clubcard programme which collects both in-store and online shopping data. 

While some advertisers welcome new retail media opportunities, others have found themselves under scrutiny for failing to respect a voluntary code of conduct on gambling for children. The Guardian reports that half of the UK’s Premier League football clubs have broken this code, which was drawn up in July with the help of the betting industry. These clubs have advertised on webpages aimed at or featuring minors, with at least two having displayed members of their under-18 squad wearing shirts with betting logos on them – which is against the code. Concern has been raised from campaigners regarding the dangers of promoting betting to young people. 

In California, a new law has been passed aiming to combat false advertising for digital goods. It targets the disappearance of purchased digital content, including games, films, music and ebooks. The legislation – due to come into effect next year – will force digital storefronts to inform customers that they are only getting a licence to use the digital media, instead of suggesting they actually own it outright. Digital storefront will be prohibited from using the words “buy” or “purchase”, unless they inform customers that their access to the media will be restricted. Additionally, they will be forced to tell customers that they are receiving a licence which can be revoked, alongside listing any other restrictions. The legislation will not apply to purchases which allow a permanent offline download.

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