Pixalate's Global Connected TV (CTV) Publisher Trust Index
by on 1st Oct 2024 in News
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the August 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
Pixalate's CTV Publishers Trust Index (PTI) report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. The reports include rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
In August 2024, Pixalate’s data science team analysed over 2 billion global open programmatic ad impressions across 6k CTV apps from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV to compile this research.
Explore the complete reports to see the top apps in each region across popular CTV platforms:
- Roku CTV Publisher Trust Index
- Amazon Fire TV CTV Publisher Trust Index
- Apple TV CTV Publisher Trust Index
- Samsung Smart TV CTV Publisher Trust Index
Top-Ranked Roku Apps for Open Programmatic Advertising Quality in August 2024
- North America: Hulu
- EMEA: Filmrise
- LATAM: Pluto TV - It's Free TV
Download the full August 2024 Global CTV Publisher Trust Index - Roku report here.
Top-Ranked Amazon Fire TV Apps for Open Programmatic Advertising Quality in August 2024
- North America: Bravo
- EMEA: Pluto TV - It's Free TV
- APAC: ZEE5 Movies
- LATAM: Pluto TV - It's Free TV
Download the full August 2024 Global CTV Publisher Trust Index - Amazon Fire TV report here.
Top-Ranked Apple TV Apps for Open Programmatic Advertising Quality in August 2024
- North America: Sling Live TV
- EMEA: Fubo
- LATAM: Pluto TV
Download the full August 2024 Global CTV Publisher Trust Index - Apple TV report here.
Top-Ranked Samsung Apps for Open Programmatic Advertising Quality in August 2024
- North America: Motorvision
- EMEA: SAMSUNG TV PLUS
- APAC: tvplus
- LATAM: SAMSUNG TV PLUS
Download the full August 2024 Global CTV Publisher Trust Index - Samsung Smart TV report here.
Download the CTV Publisher Trust Indexes
- Roku CTV Publisher Trust Index
- Amazon Fire TV CTV Publisher Trust Index
- Apple TV CTV Publisher Trust Index
- Samsung Smart TV CTV Publisher Trust Index
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