VistaPrint Taps impact.com to Power New Creator Platform
by on 2nd Oct 2024 in News
impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new audiences who increasingly turn to creators for trusted reviews and recommendations before making a purchase.
For more than 20 years, VistaPrint has helped small business owners create custom designs and professional marketing, including business cards, signage, promotional products, and logos. Together, VistaPrint and impact.com will focus on expanding reach, awareness, and building stronger relationships within the small business community by partnering with creators whose content and audience align with the brand’s values. VistaPrint has also tapped impact.com to help streamline and scale partnerships for its consumer business, which includes personalised photo gifts, invitations, and stationery.
With impact.com’s fully integrated influencer and creator partnership management platform, impact.com/creator, VistaPrint can now easily find and partner with influencers, and manage campaigns all in one platform. This eliminates the need to manually create briefs for individual creators, and provides flexible and streamlined payment options, including bonus incentives to their influencers.
"The creator economy is growing at breakneck speed, as brands recognise how critical creators are to their success, and their ability to engage with modern consumers of all ages," said impact.com CEO, David A. Yovanno. "Working with the impact.com/creator platform, brands like VistaPrint can establish trusted, long-term relationships with their customers, through partnering with the creators and influencers consumers look to for advice before making purchasing decisions. VistaPrint is a valuable collaborator and we look forward to enabling even more successful partnerships through our platform."
impact.com/creator brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay, and optimise those partnerships based on comprehensive performance insights. The technology simplifies and improves the user experience for both brands and creators. It provides a marketplace for brands to find new partners based on filters such as geographical location, social platform, follower size, vertical, and more. Brands and agencies can store, review, share, and amplify influencer content directly from their impact.com account, while creators can easily store and share published content, assets, and creative for their brand partners across all social networks. The two-sided nature of the platform also allows creators to seek out brand collaborations. This empowers brands and creators to collaborate efficiently and view performance in one easy-to-use platform.
"Print, whether you're marketing a small business or designing the perfect holiday card or gift, creates an emotional connection. Expanding our relationship with impact.com will help us scale that connection with trusted creators and, in turn, customers who are discovering - or rediscovering - the power of personalisation with VistaPrint," said Erin Shea, senior director, North America marketing at VistaPrint. "We’re excited about the potential ahead and the opportunity to make a difference across the funnel."
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