On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech. 

They examine the rise and fall of Oracle’s advertising business, Prime Video’s partnership with Odeon to bring discounts to consumers, and Microsoft’s pledge to start paying publishers for content used by Copilot Daily, a new feature of its AI chatbot Copilot. 

The rise, stall and fall of Oracle’s advertising business (Digiday)

Oracle Advertising concluded its business on Monday. This brings to a close a turbulent ending for the computing giant’s advertising business which once led the market. 

Prime Video, Odeon EST promotion (Advanced Television) 

Cinema chain Odeon has partnered with Amazon’s Prime streaming platform to bring discounts and promotions to consumers. From 1st October to 7th November, consumers who purchase an Odeon cinema ticket across a range of new films will get a 40% discount on a selection of electronic sell-through films on Prime Video to download and keep. The offer will be redeemable for one month after the cinema ticket purchase. 

Microsoft starts paying publishers for content surfaced by Copilot (TechCrunch)

Microsoft announced it will start paying publishers for content that appears in Copilot Daily, a new feature of its AI assistant, Copilot. The feature pulls insights from “authorised” content sources to provide users with a spoken summary of current events, including the weather. Publishers signed up to Copilot Daily include The Financial Times, Reuters and Alex Springer. It’s yet to be revealed how much publishers are being paid.