In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers. 

Peter expands on: 

• The challenges for advertisers in digital marketing including: consumer trust, privacy and regulatory hurdles
• How the industry can move on from the cookie area and what businesses should do to wean off cookie reliance, despite Google’s deprecation cancellation 
• Key factors that advertisers should look at aside from identity 
• What’s exciting about the industry at the moment