Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. 

We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and those playing a part in shaping its future. From the distinguished Ad Tech Personality of the Year Award to a range of new categories including Best Social Campaign, Best use of AI, and Best Sustainable Advertising Solution, our attention was on the innovators and trailblazers who made significant contributions to ad tech this year. 

This year’s guest speaker was Beth Shriever, a British BMX racing cyclist known for her exceptional talent and dedication to the sport. She spoke to the audience about her journey, touching on moments from the highs of her Olympic wins as well as sharing the obstacles she has had to overcome to get to her current position.

In case you missed last night’s ceremony, here are all of the winners...

The Wires 2024 Winners

Best Ad Ops Team: Telegraph Media Group

Best Partnership: Audigent, Butler/Till and State Farm 

Best Sustainable Advertising Solution: JCDecaux UK, Goodstuff, OVO Energy, Saatchi & Saatchi, Assembly, Hivestack, Say It Now, The Romans & VIOOH

Best Digital Campaign: GroupM UK & EssenceMediacom UK

Best Gaming User Acquisition/Monetisation Technology: Digital Turbine Inc, Make Mate & Australia National Organ and Tissue Authority (OTA)

Best Ecommerce Customer Acquisition Strategy: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia

Best Marketing Technology Solution: Brand Metrics

Best Mobile Campaign: Onyx by Outbrain & Leica AG

Best Commerce Media Campaign: Nectar360 & Unilever UKI

Best New Product or Service (Buy Side): GroupM Nexus & Cinfa

Best New Product or Service (Sell Side): Brand Metrics

Best Regional Campaign, APAC: Hivestack by Perion, Fire & Emergency New Zealand, MBM & LUMO Digital Outdoor

Best Regional Campaign, EMEA: Rakuten Viber, Coca-Cola Greece (Fanta brand), Mindshare agency

Best Regional Campaign, AMERICAS: ShowHeroes, Unilever, Say It Now, Cadastra

Best Use of CTV Technology: VDX.tv, Renault Group & OMD

Best Use of Data: Hivestack by Perion, Omnicom Media Group Hong Kong (OMG) & Helena Rubinstein

Best Use of Measurement: Digiseg, Mad About Digital & Electric Castle

Best Use of AI: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia

Best Use of Immersive Technology: Rakuten Viber, Coca-Cola Greece (Fanta brand) & Mindshare

Best Use of Data & Creativity: Vodafone & CreativeX

Best Multichannel Strategy: VIOOH, JCDecaux Spain, Glocally & AppCelerate

Best Video Campaign: Precise TV, Warner Bros. Discovery, Cartoonito & Batwheels

Best Use of Digital Out-Of-Home Technology: VIOOH, Displayce & Locala: Dell's Digital Transformation: Bridging Offline to Online with programmatic DOOH

Grand Prix, Best Use of Measurement: Digiseg, Mad About Digital & Electric Castle

Ad Tech Rising Star

• 5th place:Teodora (Teddy) Tepavicharova, Condé Nast
• 4th place: Babs Sotande-Peters, team x / OMD EMEA
• 3rd place: Kat Buchan, GroupM UK
• 2nd place: Julia Bemis, Equativ
• 1st place: Anya Libova, DoubleVerify

Ad Tech Personality of the Year

Chosen through a live vote, Ad Tech Personality Of The Year, ExchangeWire’s most distinguished award, celebrates an individual who has made a significant impact on the ad tech industry. This year, MiQ’s Zuzanna Gierlinska was crowned.

Congratulations to all the winners! ExchangeWire also extends a huge thank you to those who helped make the ceremony a success, from applicants and judges to voters and attendees. We hope to see you again next year!