Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

Olivia Adams brings a wealth of commercial experience within advertising and marketing having held senior sales roles at YouGov, Rezonence, Blis, and Location Sciences. Rob Morrison joins from SmartFrame Technologies where he led agency relationships and previously held senior sales roles at Blis and Sublime.

"I’m thrilled to join Taptap Digital during this pivotal moment in the company’s development," said Olivia Adams, sales director UK, Taptap Digital. "The opportunity to work with a forward-thinking team that is pioneering area-based omnichannel marketing is incredibly inspiring. I’m eager to apply my experience to help brands connect with their ideal customers in innovative ways, as we expand our presence in the UK market."

Robert Morrison, sales director UK, Taptap Digital added; "I am very much looking forward to joining Taptap Digital as the sales director for the UK; especially at such an exciting time! Taptap's ability to use location to unify data and deliver true omnichannel campaigns aligns perfectly with what today's brands need to succeed in a privacy-first world. I’m excited to bring these powerful solutions to more clients in the UK."

The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual solution that offers scale, privacy, and true omnichannel integration within the UK. Recent expansion into Germany, Austria, Switzerland, and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Italy, Spain, LATAM, and Africa.

This announcement follows the recent appointment of Marino Cipolletta as VP business development Italy who will lead efforts to accelerate expansion plans in the Italian market.

"After an exciting first full year of operations in the UK, we are excited to expand our team with Rob and Liv joining as senior sales hires. The increase in the need and desires of agencies and clients to have contextual and privacy-compliant data sets which are accessible and actionable across all media channels has never been greater. Rob and Liv both have great experience in the geo/contextual space and we are looking forward to them growing our partnerships in the UK,” said Nigel Clarkson, global chief revenue officer, Taptap Digital. 

Álvaro Mayol, partner & global general manager at Taptap Digital added; "We’re excited to welcome Rob and Liv to Taptap Digital as they join our team to strengthen our efforts in the UK market. The UK represents a strategic focal point in our global growth plan, and we are committed to providing top-tier, area-based omnichannel solutions tailored for brands and agencies. With Rob and Liv’s expertise and dedication, we look forward to deepening our impact, driving innovative strategies, and delivering exceptional value to the dynamic and evolving UK market."

Taptap Digital

Taptap is a predictive advertising platform empowering brands to predict with precision and unlock advertising success at scale. Helping brands find who and where their best customers are and engage them across CTV, DOOH, digital audio, desktop and m...

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