This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion buying Goldbach Austria.

Elsewhere, Apple have become the first company to fall foul of the EC's Digital Markets Act legislation, and Meta have been fined €800m by the EC for antitrust issues. The CMA released its most recent report into Google's Privacy Sandbox - James Rosewell joined the MadTech Podcast to take an in-depth look.

On ExchangeWire this week

Ever wondered what the link between crustaceans and CTV is? Well, we took a look in our latest feature 'Reinventing the Crab: Is CTV just TV Again?', discovering the pitfalls of trying to recreate what went before.

Elsewhere, we asked what can programmatic DOOH really do? We took a deep dive with JCDecaux, talking to brands such as Mars and Lucozade about the impact of the format.

Finally, fresh from her crowing as Ad Tech Personality of the Year, MiQ's Zuzanna Gierlinska joined us to chat why programmatic is the future of CTV, and Nexta.io founder Martin Jensen stopped by to chat retail media.