On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.

They discuss how brands have already been starting to change their agency remuneration models, and how ad spend forecasts are looking across the globe.

Most brands expect to change agency compensation models within the next three years (AdAge)

Three quarters of multinational brands are looking to change their agency remuneration model within the next three years, according to a study by the World Federation of Advertisers and MediaSense. The study cites a tremendous desire for change due to factors such as better equipped clients and the increasing use of AI and automation. In response, advertisers are leaning further towards implementing output or outcome-based pricing, as opposed to pricing based on the number of hours spent producing work. 

UK Ad Spend to Grow 7.5% in 2024 (ExchangeWire)

Global ad spend in 2024 is set to grow by 6.8% to reach a figure of USD$772.4bn (£610bn), according to the latest forecast by Dentsu. Even stronger growth is projected for the UK thanks to digital media, with an expected increase of 7.5%. Zooming out to the rest of the EMEA region, a slower growth of 5% is projected. In APAC, growth is forecasted at a similar 5.8%. Unsurprisingly, digital is expected to remain the fastest-growing channel globally, projected to increase 9.2% in 2025. Additionally, retail media is expected to be the driver of new ad dollars next year.