On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree.

Wrapping up the year, the team review 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.

Who's getting all the ad tech Christmas presents? Who made the naughty list? And what new years resolutions should the ad tech industry be making?