In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming.

They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year. 

Reuters and Gannett to sell bundled subscriptions (Axios)

Reuters has partnered with US newspaper company Gannett to launch a new subscription-based content bundle, according to executives speaking to Axios. The package will be sold by Reuters, with Gannett receiving a portion of the total sales revenue, and will contain licensable international and national story feeds from Reuters alongside national and local content from Gannett. 

TV streaming advertising market to surpass £1bn (The Guardian) 

According to a forecast by Ampere Analysis, the UK streaming ads market is estimated to have totalled £1.1bn in 2024, amounting to 30% of the traditional linear TV advertising market. The total represents a sizable increase from the £746m total estimated in 2022, driven by the launch of Netflix’s ad-supported subscription tier and the continued success of national broadcasters’ streaming efforts, most notably ITV’s revised service ITVX. 

Netflix attracts 24m viewers to first Christmas NFL Games (Bloomberg) 

Netflix’s first time coverage of two Christmas Day NFL games attracted more than 24 million viewers each, well above what the average pro football broadcast has delivered this season. A match between Baltimore Ravens and Houston Texans, featuring a halftime performance by Beyoncé, peaked at more than 27 million.