Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising
by on 15th Jan 2025 in News
Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering advertisers to connect with highly engaged audiences across mobile and CTV channels.
Through this partnership, Axis will gain access to Edge226’s premium inventory for in-app and CTV advertising, ensuring advertisers can connect with highly engaged audiences through precise targeting and measurable results. At the same time, Edge226 will benefit from Axis’s powerful demand-side platform (DSP) and exclusive demand sources, enabling seamless integrations and enhanced monetisation capabilities.
By combining forces, the two companies aim to deliver superior ad placements, empower advertisers with high-performing campaigns, and optimise revenue streams for publishers. This partnership strengthens Axis’s growing network of direct trading partners: while Edge226 integrates directly into the Axis ecosystem, advertisers using Axis’s connector will still benefit from access to Edge226’s premium inventory.
"Edge226’s innovative approach to in-app and CTV advertising makes them a natural partner for Axis. Together, we’re creating new opportunities for advertisers to reach audiences on the platforms they use most while maximising revenue for publishers." - Ann Tarasewicz, CEO, Axis
"Joining forces with Axis allows us to amplify our mission of delivering high-performing ad solutions for in-app and CTV. With Axis’s demand-side capabilities, we’re opening new doors for advertisers and publishers alike to achieve greater success in a competitive landscape." - Avishay Raviv, Co-CEO, Edge226
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