TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped logic, and several publisher-oriented changes.

“This redesign goes beyond a UI update — it’s a fundamental shift in how ad tech professionals navigate and control their trading environment. We’ve made role-based access more flexible, allowing businesses to fine-tune permissions at both company and global levels. Likewise, integrating direct and indirect traffic sources, combined with real-time analytics, gives our partners deeper insights and more control than ever. In programmatic, speed and adaptability are everything — this update ensures TeqBlaze isn’t just keeping up with industry demands but staying ahead of them,” says Olga Zharuk, CPO at TeqBlaze.

The updated platform offers two levels of permissions: global and company. Global-level permission grants access to all available features and settings, including adding new user roles and managing user access. Users with company-level permission can only access the company’s specific functionality, depending on the permissions granted by the global-level user.

These changes give publishers more control over the platform, helping them build more effective communication with partners without the risk of exposing sensitive data.

Moreover, the redesigned platform lets users personalise their main dashboard statistics by selecting the most critical metrics. Users can also track supply and demand sources/companies’ data separately by selecting relevant options.

In addition, users can now configure inventory settings directly when setting up endpoints for supply requests. The same interface also allows you to specify the type of traffic (direct or indirect) depending on how you want to connect your partners — directly or via third-party ad exchange platforms. 

Such changes will simplify inventory setup and speed up data monitoring for a deeper and more seamless oversight. They also highlight that TeqBlaze completely changed its approach to advertising inventory functionality.

“For us, this redesign is a natural evolution of our technology, fully focusing the platform on publishers and their needs. By enhancing control, transparency, and efficiency, we empower ad tech businesses to maximise their monetisation potential while streamlining operations. TeqBlaze continues to drive innovation in the programmatic ecosystem, ensuring our partners have the advanced tools they need to stay competitive in an evolving digital landscape,” said Anastasia-Nikita Bansal, CEO at TeqBlaze. 

TeqBlaze aims to enhance the platform further while remaining dedicated to its publisher-oriented course. Whether helping publishers navigate the platform or searching for innovative solutions for their specific needs, the TeqBlaze team will continue providing the best support and guidance.

Teqblaze

Teqblaze specialises in delivering white-label advertising platforms to companies that want to run independent programmatic businesses. DSP platform for buying advertising space and earning money by providing trading access to other companies; and SS...

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