Havas Media Network & Ogury Automate Audience Activation at Scale
by on 18th Mar 2025 in News
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that seamlessly transforms strategic insights into actionable audiences at the click of a button. This collaboration integrates Ogury’s advanced audience planning API into Havas’ AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.
With this integration, Havas Media Network is the first agency group to embed Ogury’s API, allowing planners to access up to 5 billion combined personas across the open web. This seamless solution eliminates reliance on third-party cookies, reinforcing Havas Media Network’s commitment to data-driven, privacy-compliant digital marketing.
Unlocking smarter audience targeting: This collaboration is built around an advanced algorithm that connects key attributes from Havas’ exclusive and partner data—spanning over 1.5 million panelists and nearly 100,000 data points—with Ogury’s privacy-safe dataset built on exclusive survey data and enhanced by billions of data points, organised into AI-enhanced personas. The result is a powerful, automated audience segmentation process that enhances targeting precision and marketing effectiveness, at scale.
Key benefits of this solution include:
- Seamless transparency: Audience reach is automatically calculated within the Converged platform, ensuring planners have full visibility into targeting strategies.
- No readability blockers: AI-powered audience matching translates complex keywords into clear, actionable personas.
- Real-time insights: Persona data updates dynamically, eliminating activation delays.
Proven impact at scale: 'Panel to Activation' has already been widely adopted across 15 markets and the Ogury API integration is now fully available in France, Germany, Italy, Spain, and Australia, with the UK soon to follow. Test campaigns with Ogury have delivered up to 3x higher attention rates and a 25-point increase in brand consideration compared to traditional audience matching methods.
“Panel to Activation is a powerful example of AI delivering genuine improvements in speed to market as well as significant uplifts in performance,” said Dan Hagen, chief data & technology officer at Havas. “By integrating Ogury’s innovative, cookieless targeting capabilities into Converged Activate, we are ensuring seamless audience translation from strategic insights to activation, driving superior campaign performance for our clients.”
“We’re incredibly proud to count Havas as our first agency group to integrate our API,” added Christophe Bize, chief data & insights officer at Ogury. “Through this collaboration, Havas media planners now have access to Ogury’s Personified Advertising at scale, ensuring precise audience reach while maintaining the highest privacy standards.”
This joint solution represents a major leap forward in audience-driven digital marketing, blending Havas’ advanced AI-powered planning capabilities with Ogury’s exclusive data-driven insights to set a new benchmark for privacy-first, high-impact media activation.
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