ExchangeWire continues its commitment to serving the global data-driven ad community by launching a localised site for the Japanese market, www.exchangewire.jp.

Japan is currently the second biggest display market globally after the US. The market is undergoing some huge changes in terms of ad technology adoption and the move to automated buying - with many local players either partnering with large ad tech providers or launching their own versions of buy and sell side technology solutions. ExchangeWire Japan will be a native language site, and will deliver the best analysis and reporting on the Japanese market.

Japan, as well as being hugely significant in terms of size globally, is very localised and stands apart from the European and US markets. It has a different way of doing business, and very much reflects the global versus local disconnect that exists currently in ad technology. ExchangeWire Japan will focus on the key companies and personalities in the market, as well as bringing an overview of global trends in a Japanese context.

ExchangeWire is delighted to announce that Shinobu Ohyama is joining the team as our Executive Editor for Japan. Shinobu is a veteran of the Japanese digital media industry, having worked in senior positions at both Omnniture and Adobe.

If you are interested in publishing stories or getting in touch regarding content on the ExchangeWire Japan site, please do send your requests to japan[AT]exchangewire.com.

You'll be ale to follow the latest updates on our new twitter handle for ExchangeWire Japan, @ew_jp. We look forward to covering one of the APAC's most important markets, as well as launching ATS Tokyo next year. And expect to see more native language sites coming later in 2012.