ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire has created that is 100% focused on the mobile advertising industry. The half-day event will be hosted at the OXO2 on Monday, February 18.

Mobile Sessions will be a taster for our mobile track at ATS London in 2013 - and will discuss the big challenges and opportunities around mobile advertising investment. It will look to provide a framework that will help the industry adopt mobile as a scalable media channel.

How will this be different to any other mobile-focused conference? As with any ExchangeWire event, it aims to provide real solutions and answers to existing problems in the eco-system. The perceived challenges in mobile advertising are well documented. Mobile Sessions will be developed around content which addresses these challenges. It will feature case studies, keynotes and practical panel based discussion.

This event is invite only. We will aim bring the key decision makers from across the entire European mobile ad industry together to provide a scalable framework for enabling more successful, brand safe investment in the mobile channel. We look forward to seeing you all on February 18. If you require more information on attending, please do get in touch with us, info[at]exchangewire.com. Details on speakers and agenda to follow in the coming weeks.